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Department Enters Apparel Agreement

The university announced Thursday that it has joined the Under Armour family for athletic apparel and equipment. (Photo courtesy of ESa)
The university announced Thursday that it has joined the Under Armour family for athletic apparel and equipment. (Photo courtesy of ESa)

WINCHESTER, Va.  – Shenandoah University Director of Intercollegiate Athletics Bridget Lyons, Ph.D. announced Thursday that the department has entered into a five-year partnership with BSN Sports and Under Armour, Inc. (NYSE: UA, UAA) for its equipment and apparel needs. 

Effective immediately, the university's 21 intercollegiate programs will transition to Under Armour for all on-field equipment and apparel. Men's basketball, men's and women's lacrosse, softball, and women's soccer lead this transition and have new uniforms on order for 2018-19. The men's basketball uniforms are displayed below.

Men's soccer, which received new uniforms last season, is already outfitted in Under Armour.

The other programs will transition to UA uniforms on the university's established replacement schedule.

The agreement is part of BSN SPORTS Collegiate Select program and covers all 21 of the department's intercollegiate athletics programs.

"I am so excited to enter into this agreement," Dr. Lyons stated. "To have all of our teams under one umbrella is going to help strengthen our brand while outfitting our student-athletes in the best possible equipment and apparel.

"We look forward to a long partnership with Under Armour and BSN SPORTS."

Shenandoah joins the growing Under Armour roster that includes NCAA Division I partners the University of Notre Dame, UCLA and the University of Maryland. At the Division III level in Virginia, Marymount and Christopher Newport have recently entered into similar agreements.

Bill Stote, Collegiate Select Senior Vice President added, "This agreement with Shenandoah University affirms our highest aspirations for BSN's Collegiate Select program: delivering elite, customized products and services to our college customers. We are excited to partner with Hornets to elevate the performance and impact of their top-notch and growing athletic program."

ABOUT Under Armour, Inc. 

Under Armour, the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world's largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit 


BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit

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